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Ocean52 was created in 2018 with a simple goal in mind: to give more than we take. For our business model, this goal is transparent and self-explanatory: 52% of all profits we make will go towards protecting the ocean. Both through partnerships with existing environmental organizations and with our own ocean ambassadors, we are on a mission to raise awareness and change consumer habits. In the case of our products, it is a call to reduce plastic in the ocean. Minimizing the use of plastic across our entire range of mineral water packaged in eternally recyclable aluminum not only removes potentially ocean-bound plastic from circulation, but also makes it easier for us all to be a little more conscious in our consumption.